Currently in development

The whole household.One bid.

High-income homes across streaming TV and every phone inside them, measured to real customer value.

Learn more about Apex Campaigns

Now selecting launch partners with active performance advertising budgets.

The K-shaped mobile economy

Mobile reaches everyone, but the value comes from only a few.

The market didn't grow by finding more users. It grew by finding the right ones.

1.83%

of mobile users ever make a purchase

59%

of in-app revenue comes from paid acquisition

49.2%

of all US consumer spending comes from the top 10% of households

Moody's Analytics, Q2 2025

70%

of $100K+ households use mobile daily

The average install creates activity. The exceptional user creates the business. That's who we find.

The CTV problem

CTV alone is attribution theater.

There's no click on a television, so the industry reports completion rates and calls it performance. We run CTV differently.

Mobile campaignAlready running, already measured.

Affluent householdThe shared target.

CTV reengagementA second touch, priced on outcome.

ResultCost per converted household, not CPM.

Mobile performance sets the price for the CTV touch

Pure-play CTV

Buys reach. Reports completion rates. Has no way to know what it actually produced.

Apex

Priced against what works

Already converting on mobile. CTV adds reach to the same household — priced against what mobile shows is working.

We're not an attribution partner. We're a performance bidder — and mobile is how we know CTV is working.

Identify the right households

Privacy-safe signals surface households with real purchasing power.

Reach every screen in the home

Coordinated presence across the living-room TV and every phone in the house.

Press the advantage

Push budget toward the households producing measured economic value.

Core platform capabilities

What the platform does.

Value-based optimization

Optimize toward revenue, retention, and lifetime value — not the cheapest surface-level conversion.

Affluent audience intelligence

Find high-income households and audiences with the purchasing power to become valuable customers.

Cross-screen activation

Coordinate connected TV and mobile as one customer journey instead of two separate campaigns.

Autonomous campaign execution

Automate bidding, pacing, testing, frequency, and budget allocation within advertiser-defined guardrails.

The compounding flywheel

Every impression makes the next one smarter.

Not a fixed CPM — a live calculation of conversion probability, expected value, and confidence. Each cycle raises the floor for the next.

The engine

Admiry compounds performance intelligence with every dollar spent.

The live bid

BID = ********

Priced per household, per impression — never bought as an audience segment.

Publisher yield & more supply

Higher yield attracts more, better inventory.

Differentiated supply signals

Proprietary access to high-value audiences and contexts.

Consumer & household intelligence

Identity, behavior, intent, and cross-screen understanding.

Business-aware value models

Predicts value across revenue, LTV, quality, and uplift.

Better advertiser outcomes

Lower CPA, higher LTV, improved ROAS.

More spend & outcome data

Increased budgets drive richer outcome data.

Step 06 feeds back into step 01

Supply integrations

Bidding across the exchanges and mediation platforms where high-income households actually spend their attention.

Google AdXIndex ExchangeMagnitePubMaticSmaatoInMobiDigital TurbineFyberVerveAppLovinUnityironSourceLiftoffVungleMintegralPangleBidMachineBidSwitchTopOnTradPlusGoogle AdXIndex ExchangeMagnitePubMaticSmaatoInMobiDigital TurbineFyberVerveAppLovinUnityironSourceLiftoffVungleMintegralPangleBidMachineBidSwitchTopOnTradPlus

Early access · Launch partners

Already spending to acquire customers? Help build the platform you wish existed.

We're selecting a small group of performance advertisers to become launch partners. Bring us your customer data, advertising goals, and hardest acquisition problem. We'll build with you from the beginning.